by Isaac Oswalt on September 12, 2016

The Friendly Skies: How Drone Videography Could Save Your Marketing Efforts

Let's face the facts: People hate ads. We know this. Even if the research didn't prove how overwhelmingly unpopular pop-up and mobile ads have become, we know it from our own private headaches when opening a new website or looking for information on our phones. How many of you have downloaded an ad blocker? It's quickly becoming the norm, because online ads have overstayed their welcome. The obvious question for marketers is, "Well, what do we do now?" and the obvious answer is, "Focus more on organic marketing."

Easier said than done! But in the never-ending search for the next perfect trick, we’ve found something that's poised to change the industry. Yep, we're talking about aerial videography via drones, and if you can't see yourself becoming a drone pilot – well, neither could we. But we've never looked back, and here's why.

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by Isaac Oswalt on July 21, 2016

10 Effective Ways To Get More Out Of Building Materials Video Marketing

If you've taken a look at online promotion/marketing videos, you may have noticed something: There's not many about construction or the LBM industry, at all.

Sure those videos are great for B2C products or arts-and-crafts or fun little diagrams about the latest services, but where do you start when you're involved in something like construction? Fortunately, there are experts working on this very problem (LBM Journal actually had a recent case study about tactics and drone videos that covered some of these very issues). If you're looking for a place to start, here are several professional methods worth imitating at your site or facility.

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by Sarah Hayes on July 20, 2016

The Best Channels for Your Video Marketing Are...

We suggest taking a look at this list and picking a mix of the channels that will provide the most impact for your video marketing. More channels are not (necessarily) better, but the more places you can get your video marketing into, the better! Think about including sites such as:

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by Aleks Vizulis on July 18, 2016

6 Tips for Creating High Quality Drone Video that Attracts Prospects

We've been excited about the potential of drones when it comes to B2B video marketing and effective overhead shots of sites, product facilities, showrooms, and more. But if you are renting or buying a drone, you want it to be worthwhile – you want to know how to create high quality drone video footage that is actually going to impress viewers! Fortunately, we've got some tips on how to do just that.

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by Isaac Oswalt on July 14, 2016

Take Your B2B Storytelling to the Sky with Drones

We finally have a drone of our own! Our 21 Handshake team has been wanting to get our own drone for a long time now, and we finally took the leap. Of course, our drone isn't for surveillance – it's for video marketing, and if you haven't heard about it yet, drone footage is all the latest rage for B2B storytelling. With our drone we can take a variety of different video from unique angles and use it to great effect on social media and websites.

 But this isn't just about our latest investment (although we plan on having a lot of fun with it). It's about the growing trend of marketing drones as a whole, and what it means for your company.

 

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by Emily Oswalt on July 13, 2016

You Don't Have To Be An Award Winning Filmmaker: Start B2B Video Content Today

Let's start with an easy summary of this entire post: If you aren't using B2B video content, start creating it now. 

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by Aleks Vizulis on July 11, 2016

Site and Social: Two Places Your B2B Video Content Marketing Needs to Be

We're always looking for new ways to make content management easier – especially when it comes to growing trends like B2B video content marketing. We know that many B2B companies balk at adopting video in their regular marketing campaigns, uncertain of how much experience they need or how to use videos once they are made. 

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by Sarah Hayes on July 08, 2016

Friday Handshake Report: Lights, Camera, Action

No, we are not getting ready to star in any Hollywood videos...at least not yet...I am sending out our headshot this week:

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by Emily Oswalt on June 09, 2016

The YouTube SEO Connection That Wins Higher Ranking on Google

Google owns YouTube: You probably knew that already, but have you taken a moment to think about what that means for your overall SEO and videoexperience? YouTube videos don't live in their own little separate bubble on the Internet – what you do on YouTube will absolutely impact Google's universal search, even if people aren't looking for videos. That's makes YouTube SEO surprisingly important for your overall marketing plan, and you can benefit with just a few smart practices.

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