Worth 1000 Words: Tell Your Building Materials Story with Instagram

by Isaac Oswalt on February 11, 2016

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You know it's been said at least 1,000 times. A single picture tells a better story, right?

Have you explored Instagram yet? In your personal social media wanderings? It's intriguing, isn't it?

The New Social Media

It's also growing by leaps and bounds. Instagram, now a part of Facebook, has impressive stats: More than 300 million users on a monthly basis, with 75 million daily log-ins from viewers who average 20 minutes each. More than 70 million photos uploaded daily. It has now surpassed Twitter, and although one third of its users are between the ages of 16 and 24, the second-largest group is 24-34. 

In the same way you can be "hooked" on visual messages, so can potential customers. You can capitalize on those eye-grabbing or eye-popping images, both stills and videos, to boost your bottom line. But how do you do it without getting lost in the crowd? 

The Art of Building

We agree that capturing a single shingle or a hammer or even a front-end loader at rest is not a stunning visual image. But what if you captured the dozer operator with a facial expression of deep concentration, or a scissor lift hoisting a heavy load upward with brilliant blue sky in the background, or a hammer dangling from the tool belt of a worker on a scaffold?    building_materials_photo_op.jpg

Builders highlight the week-by-week progress of a job; designers create albums of possibilities, much like Pinterest Boards or Houzz Idea Files. Retailers showcase new products in creative ways. Getting comfortable with Instagram is partly just a matter of "jumping in." But, if you're still hesitant, study up on the advice offered business users by Instagram itself. It may help you change your mind in a hurry.

Image Building

Social media is all about connecting with your audience and relationship-building. Because Instagram, by its nature, is designed for "on the spot" communication, it can be "spot on" in terms of creating a favorable impression. It's a way to stay relevant and a way to keep your marketing fresh and in tune with consumer expectations.

You might have to think a little about how you compose a post for your building materials; but the only equipment you'll need is your smart phone. 

You will undoubtedly have to experiment with those hashtags, and perhaps take a crash course in how to use them!

Because it's new on the scene, it's still developing. That's part of its appeal. And if you have questions, just ask a young person for a quick lesson. Another big part of the appeal is that Instagram is so easy to integrate with your other social marketing efforts. 

Building the Dream

Thinking outside the box has always been touted as the way to build -- a better mousetrap or a better business model. It's as true today as it ever was.

People love to dream; it's no different whether they're planning a vacation or developing a realistic budget for a remodel project. If you're dreaming of reaching more people, it just may be that the Instagram App is your path to the future. 

#MarketingIdeas #AttractingAttention #BuildingMaterials #FutureBuilding.   

 

 

Create Your Profit Pipeline

Isaac Oswalt

Owner of 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. Futurist in nature, Isaac displays a deep desire to preserve the human element in today's business. Trust being the ultimate currency, his clients appreciate that "new and stronger handshakes" is a success metric in their businesses.

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